CPG in the Age of AI

In the dynamic world of consumer packaged goods (CPG), artificial intelligence (AI) is emerging as a transformative force that is reshaping the landscape with unparalleled impact and potential opportunity.

From optimizing supply chain operations to increasing consumer engagement, AI enables CPG companies to manage complexities and seize opportunities with agility and insight. By utilizing artificial intelligence comes with its challenges. How to be responsible? How to start? How to realise its full potential?

In this Playbook we explore the fundamental shift all CPG businesses need to make, from being product companies to information enterprises (that make products). AI will enable that transformation, and the Playbook charts the first steps on what you need to do.