Week 17

The explosive growth in public cloud computing shows no signs of abating any time soon. Spending with the three largest cloud companies—Amazon, Microsoft, and Google—soared by $148 billion in the past five years, to $211 billion in 2023, a 337% jump. Almost 30% of IT leaders say their companies plan to increase spending on the cloud during the next 12 months.

The capabilities that a company needs if it is to excel at data-driven marketing are expanding rapidly. Before the pandemic, a brand armed with basic digital marketing capabilities could devise and execute a fairly mature marketing strategy. But maintaining or improving on this level of maturity has become more difficult in today’s environment.

Digital efforts have been proliferating greatly as companies work to catch up with technological innovation—and COVID-19 massively accelerated the pace. Yet despite having put so much energy and investment into digitizing, most companies have not gained a competitive edge. Here are ways to move beyond.

In this video, our CEO Baris Kavakli talks about Portera Philosophy

Analyze, Innovate, Excel

At Portera, we embrace the essence of a port that serves as both the starting point for new beginnings and the destination of arrivals of success. Our commitment is to guide businesses through the turbulent waters of the market, offering a safe haven for growth, innovation and prosperity.

We believe in the power of analysis, leveraging data-driven insights to navigate the ever-changing trading landscape. Through innovative solutions, we pave the way for our partners to break new ground, seize opportunities and stay ahead of the rest. And ultimately, our goal is to enable our clients to excel, achieve their goals, and exceed their own expectations.