Week 19

In the CPG industry, “The Era of the Brand” is over. Today, human beings—not companies—are the ones who own and architect your brand. And emerging business models from industry disruptors prove that individuals expect to be active participants at every stage—as investors, manufacturers, creators, marketers and even sellers.

Technologies underpinning generative AI have been progressing at an unprecedented pace, thanks, in large part, to enormous investments from large technology companies and research labs. In fact, GenAI seems to be immune to the overall slowdown in venture capital investment, and well-funded startups continue to emerge and mature.

Artificial Intelligence (AI) is opening up new and profound possibilities for organizations to deeply personalize the customer experience like never before.

With AI, companies can transform the customer journey and radically rewrite the rules of the game. They can also improve costs to serve, reduce friction and improve customer satisfaction.

Cloud Cost Optimisation – RedLine by Portera

The allure of cloud computing was its promise of scalability and efficiency, not only in development but also in cost management. However, during the 2010s, many companies became enamored with the expansive capabilities of the cloud, prioritizing rapid scaling without much consideration for the financial implications.

As a consequence, global expenditure on cloud services is on track to reach $1 trillion annually, with a significant portion being squandered unnecessarily. If current trends persist, it is projected that over $300 billion will be wasted on cloud services by 2028, equating to more than $34 million wasted every hour.